On-Page SEO Techniques for High Rankings on Google in 2023

Undoubtedly, backlinks are still very important to this day. However, in 2023, we will not be able to achieve and maintain high positions in Google without strong on-page SEO.

Google is placing more and more importance on user experience these days.

Today I am going to show you the best on-page SEO techniques that you should apply to your blog in order to drive more traffic from Google search results in 2023.

What is internal SEO?

It is about optimizing the pages of a website to help them rank on Google and other search engines. While off-site SEO is mainly about building links, on-page SEO focuses on optimizing the elements of a website at the page level.

Internal optimization is the key to the success of any website. Without traffic from search engines, it’s hard to sell or increase conversions, right? Everyone looks to Google to drive more traffic to their websites and increase sales and revenue.

Best On Page SEO Techniques for 2023 for High Google Rankings

When you surf the web to quench your thirst for various page optimization techniques in 2023, you will find way too many optimization techniques, many of which don’t work in 2023.

So, in today’s article, I bring you the best on-site SEO actions that you should prioritize and that really work with the latest Google algorithms in 2023.

The presence of the “Keyword” meta tag does not affect the ranking of your site, at least from Google’s point of view.

So you can just ignore it. It is important to make sure that the tricks you implement on your website are compatible with the latest Google algorithms.

Page elements use many HTML tags, including title tags, meta tags, heading tags, image tags, bold, italic, underline, type tag list, etc.

We need to make sure that we use the keyword to naturally target the content of our website.

1. Writing SEO-optimized titles is essential

If you don’t focus on optimizing your titles for both search engines and people, you will never be able to drive more organic traffic to your site.

 

f you are asked to work on a single SEO factor on a website, this is the most important factor to pay close attention to.

When writing page titles, you should make sure to include the keyword targeting at the beginning of the title. You must limit your title to 65 to 70 characters only (including spaces).

You need to write a title that is interesting enough to make people want to click on it, as this will help you get a higher click-through rate on search engine results pages.

Steps to take: Use your target keywords at the beginning of your title and write it with CTR in mind.

2. SEO-Friendly URLs: Keep them short and simple.

By looking at your website’s URL, visitors should be able to understand the type of content they will find on those pages.

Therefore, you must include your target keywords in your URLs. Always try to include your target keywords at the beginning of the URL and keep it short so that visitors can easily follow it.

You should avoid using special characters (parentheses, commas, pluses, colons, semicolons, question marks, underscores, tildes, etc.) in URLs.

URL not optimized: vikasgaurav.com/p=212 (no content type specified)

Optimized URL: vikasgaurav.com/6-best-blog-marketing-strategy-for-2023vikasgaurav/

Steps to take: Use the target keyword in the URL and keep it short.

3. Use a unique h1 tag on the page: leave the title text here

First of all, it is important to check the presence of a single h1 tag (title tag) on ​​all pages of your site. You can verify this by looking at the source code of one of your pages.

 

With most SEO-friendly WordPress themes, the title of the article is usually in the h1 tag. If this applies to you as well, you are ready to use the target keyword again in this tag.

Steps to take: Make sure there is only one H1 tag and target keyword.

4. Use target keywords and LSI keywords in H2 and H3 tags.

In addition to using the main keyword once in the h1 tag, it is recommended to use the main keyword and related keywords (LSI keywords) also in the h2 and h3 tags.

Assuming the main keyword I am targeting in this post is “on-page SEO”, I will try to include it once in the h1, h2, and h3 tags. In addition, I will try to include other related keywords such as SEO, off-page SEO, content optimization, off-page optimization, SEO, etc. in the title tags.

Using the target keyword in the h2 tag

Action to take: Use the main keyword once in the h2 and h3 tags.

5. Build an internal network to get the SEO juices flowing and improve engagement.

Internal linking is adding links to relevant articles and pages from the content you are working on.

Internal links will help you drive more targeted traffic to related pages, and users will also spend more time on your website while continuing to browse relevant related pages.

This way you can pass on valuable SEO juice and domain authority to linked pages.

This will help linked pages rank better in Google and other search engines.

Recommended Action: Links to relevant pages for better search engine optimization and user engagement.

6. Use your main keywords in the first and last 100 words.

Keyword placement is really important when it comes to ranking high on Google.

It is advisable to use the main keyword once in the first 100 words and once in the last 100 words of your content.

Use main keywords toward the end

Recommended Action: Use the target keyword once in the first 100 and last 100 words.

7. Make sure your site is optimized for mobile devices.

Google has already downgraded websites that are not mobile-optimized (responsive design).

You can test the usability of your home page or any internal mobile page with the Google Page Speed ​​tool.

Conduct a mobile usability test.

Recommended Action: T All pages on your website should be mobile-friendly.

8. Move your website to HTTPS (Secure Site)

If you take the time to search for the top results for any query on Google, you will see a lot of HTTPS sites pop up. Google raises the rating of safe websites (in the HTTP version). If you haven’t migrated your site from HTTP to HTTPS yet, do so now.

Most well-known web hosts offer free SSL setups to their customers. So switching to a secure version should not be a big problem for you.

Action to take: Make sure your site is completely secure and all pages are in the https version.

9. Write an engaging meta description to get more clicks from Google.

It’s true that your copy of the meta description has no direct impact on your site’s search engine rankings.

However, Google tends to show your meta description data in search results on your site.

So writing a good meta description can help get more clicks to your site, even if your site is below your competitors’ sites on search engine results pages.

In this interesting video by Matt Cutts (former head of the Google Anti-Spam Team at Google), he talks about changes to titles, meta descriptions, and their impact on organic click-through rate.

Action to take: Write a CTR-focused meta description.

10. Optimize image names and alt tags to get more search traffic.

The ALT attribute plays a key role in increasing your traffic from Google or other search engines.

If you have compelling images in your blog posts and you have properly optimized your ALT tag keywords, you tend to get huge traffic from Google image search results.

Your image names should be created with your target keyword in mind.

In addition to using the target keyword as part of the image name, you must add alt text to each image used on your website pages.

If you are using images from Google or another website, be sure to link back to the original owners of the images.

This way you won’t run into copyright issues in the future.

Steps to take: Optimize all images on your website (names, ALT tag, title).

11. Link with trusted domains to increase your domain’s trust score.

Outbound links are also considered to be one of the main ranking factors in on-page search engine optimization.

If you want to get better search results for your keywords on Google, try linking to trusted domains that are highly relevant to your content.

Google maintains a TrustRank for every website, which is calculated based on who you link to and what types of websites link to you.

So whenever you link to external sites, be sure to link to websites and blogs with a good TrustRank in the eyes of Google.

Action to take: Add some external links (only links to authoritative sites).

12. WWW version and non-WWW version: Choose what you like best.

Canonization decides whether we want to use the www or non-www version for the home page and internal pages of your website.

With this, you need to be consistent and choose only one version, which will then be redirected (301 redirects) to the first one.

When we link to pages on our website, we must use the preferred version.

Suppose you decide to use the www version for your site pages, in which case all non-www versions should automatically redirect to their www versions.

And when we get links to our website, we need to make sure we use www with our website’s URLs, and not other versions (i.e. non-www).

Recommended action: Decide on a preferred version at an early stage.

13. Write unique quality content.

Quality content should be considered one of the most important methods of internal optimization.
When you write content for your website, you need to make sure that you are providing relevant content and that you are not copying all or part of your content from popular websites and blogs on the internet.

If you copy someone else’s content, you are making a mistake and Google will also penalize you for plagiarism.

Since Google’s latest algorithmic change in the form of the Panda update, Google has become very strict against the use of duplicate or low-quality content.

Google recently downgraded many popular websites for providing duplicate content.

It’s not easy to consistently write great blog posts, so here are some tips to help you create great content:

• Always come up with content ideas to solve problems
• Read what others write
• Read hot topics in your niche
• Start brainstorming blog post ideas and keep an idea folder so you never forget your content ideas.
  Actions to take: Write only quality content and do not copy a single line of content

14. Use your Robots.txt file wisely

The Robots.txt file plays a vital role in the crawling of your web pages and their content by Google robots.

The Robots.txt file is primarily used to block certain types of content on our website from search engines, including Google. We can use this file to block certain files, folders, and certain URL patterns from search engines.

For every website, there is a certain type of content that we don’t want to show to search engines. The robots.txt file allows us to achieve this goal.

Action to take: Block lightweight pages and duplicate pages using the Robots.txt file.

15. Keyword Density: Don’t Overdo It

Keyword density is the repetition of target keywords in your website content.

Keyword density is calculated based on the total number of times a keyword is used in your web page’s content and divided by the total number of words in that page’s content. The result is then multiplied by 100 to get the keyword density percentage.

Assume that the target keyword “Internet Actions” is used 8 times in the content of a page, and the total number of words on this page is 400 words. Thus, the density of the keyword “Internet activity” on this web page will be 2%.

Ideally, you should try to limit your keyword density to 1%.

Never overdo it and be sure to use relevant keywords (LSI keywords) rather than repetitive keywords. Here you will find Matt Cutts, POV video on Ideal Keyword Density:

Actions to take: Don’t think too much about keyword density, write naturally.

16. Website speed really matters

Google has started to take website speed very seriously and it is one of the most important ranking factors in Google.

By improving your site speed, you can expect to rank higher on Google.

You can use Pingdom, WebPagetest, or Google Developers Tools Accelerate Page Stats to test the speed of your website’s home and internal pages on desktop and mobile devices.

Action to take: Make sure all pages of your website load in less than 2 seconds to improve your Google rankings and better user experience.

 

17. Put Social Media Icons in Prominent Places

Make it easy to share your content on relevant social networks.

Add important social media icons (related to your niche) prominently in your blog posts for the majority of your readers to notice and share.

We also wrote about the best social media plugins for WordPress.

18. Don’t Ignore These 3 Essential SEO Elements

Most WordPress users forget about the most important elements to implement on their sites. Here are three of those amazing SEO elements that any website needs to get better search results.

Google XML Sitemap:

Simply put, an XML sitemap contains all the pages on your site and makes it easy for search engine crawlers to crawl your site. It is very helpful to find your new content in the search engines every time you post or update something.

Google Webmaster Tools:

Google Webmaster Tools allows you to track Google search results for your entire website. If you’ve just launched a new site or don’t have access to it yet, be sure to create an account as soon as possible.

Not only is it free, but it improves the overall performance of your site by giving you access to reports, tools, and Resources for free.

Broken link checking :

This plugin will help you find all the broken or dead links on your site. Finding broken links is very difficult and you can’t regularly check your sites for broken links.

To solve this problem, there is a plugin designed to find and fix all the dead links on your sites. So be sure to install it and use it to remove all unwanted or broken links for better search engine rankings.

19. Be tactful when it comes to promotion

Most bloggers only think about on-page optimization and often forget the importance of off-page optimization such as getting links from other blogs, posting on social media, etc.

Here are some of the actions I personally take after every post on my blog, and I highly recommend that you do the same if you want to double your website traffic.

Post on Forums: Blog forums like Indiblogger. in, Blog Engage, Blokube, etc. are free to post your blog posts and give you a good social boost.

Submitting to Social Bookmarking Sites: Social bookmarking sites like Delicious, Digg, and Stumble Upon can bring you a lot of traffic if you have attractive headlines.

They also help you get quality links because these sites always have high DA and authority.

Share on Social Media: Immediately after publishing your blog posts, be sure to post them on all social networks such as Twitter, Facebook, Google+, etc.

We all know that social networking sites can bring you huge traffic if the content and headlines go viral.

Use a friendly tone: Don’t use a corporate tone when creating content.

This is the surest way to piss off the audience. Always use the word “YOU” and avoid jargon.

Use simple words so that people reading your posts can easily understand what you are talking about.

Use a call to action: Have you ever noticed how I end my blog posts? They all end with a call to action.

I always encourage my reader, i.e. YOU, to leave comments or continue discussing the content I post. Use the same formula if you want to get more engagement with your users.

Frequently Asked Questions about Internal Optimization Techniques

Here are some of the most frequently asked questions about internal optimization techniques.

What is internal SEO?

On-page optimization is the practice of optimizing your website and its content to improve its search engine rankings. Optimizing titles and meta descriptions, creating quality content, etc. are all examples of on-page SEO.

What are the best online SEO practices?

Here are some of the best on-page optimization practices to follow in 2023.

• Always do keyword research
• Optimize your articles for your chosen keywords
• Use catchy titles and meta descriptions.
• Use Short URLs
• Don’t repeat the same keywords too often

What are the top 3 on-page SEO factors in 2023?
Here are the top 3 ranking factors for on-page SEO.

• Optimize your page titles
• Optimize meta description
• Write high-quality content and use the right URL structure.

Is SEO Relevant in 2023?

Yes, SEO is still relevant in 2023 because it can help your site rank higher in search results. Ultimately, SEO contributes to better online visibility, high conversions, and sales.