Want to know what white hat SEO is? So keep reading this article.

Getting traffic from search engines is extremely important.

Whether you blog for fun or profit, without traffic to your site, you will eventually burn out. But here’s the problem: Most bloggers find it difficult to improve their site’s Google ranking.

Do you know why? They don’t know where to start.

That’s why I always focus more on sharing the best SEO techniques to help you create a profitable blog that will generate traffic and money. I have good news for you if you want to attract more search traffic to your sites.

This guide will walk you through a list of 7 white hat SEO techniques that will improve your search engine rankings.

What is white hat SEO?

If you do SEO, You may have heard for a while now about terms like white hat SEO, black hat SEO, etc. These are all different SEO techniques used to influence search engine rankings. Since our topic is white hat SEO techniques, let’s talk about them only.

White Hat SEO refers to the tactics used to obtain the best search results for multiple keywords. White Hat SEO methods are safe and all follow Google guidelines, while Black Hat SEO involves risky tactics that will most likely penalize your site.

In short, White Hat SEO strategies focus more on people than search engines. If you know a little about SEO, you may already know that Google offers better rewards to sites that focus on the user experience.

Here is a simple image showing the difference between White Hat SEO and Black Hat SEO strategies.

So, in this detailed guide, let’s talk about a list of the most powerful white hat techniques that you can follow to improve your search engine rankings. Let’s move on to the details.

List of White Hat SEO Techniques to Follow in 2024 and Beyond

1. Brian Dean’s Skyscraper Technique

If you’re serious about building high-quality links, it’s important to follow a systematic guide that works.

Here is the skyscraper technique of famous blogger Brian Dean. Using this technique, he doubled the organic search traffic to his site in just 14 days. This brought him more than 3,000 visitors to his blog.

You can do the same and check the results yourself.

Here are the 3 steps of the skyscraper technique.

1. Find link-worthy content. If the content is very useful, people will automatically add a link to their site. Here are 3 ways to find link-worthy content.

Find a popular site in your niche that generates a lot of links. Visit Semrush and enter your competitor’s URL. Click the Home Pages button to find the content and the 25 different sites that link to it. This is the content that you can use with this skyscraper technique.

Buzzsumo is also a great tool to help you find link-worthy content. Go to Buzzsumo, enter a keyword, and select “last year” under “Filter by date.” It gives you a list of widely shared content.

Google Search is another powerful source for finding link-worthy content. Enter your keywords, take the top 10 results, and run a backlink analysis using tools like Semrush. Then check which one has the most referring domains.

2. Take existing content to the next level. How to take existing content to the next level? 4 Ways to Make Your Content Amazing.

• Just make it long. Yes, it’s long. For example, “25 dishes for your wedding day.”
• Take outdated content in your region and rewrite it with relevant information.
• Visual content is not only textual but also generates many links and shares on social networks. Well-designed content generates a lot of buzz on social media if it contains useful information.
• Use bullet points and describe each item in detail.

3. Newsletter by email. Reach out to people who have already linked to similar content. Here’s how you can create an email newsletter:

• First, export all your competitors’ links to a spreadsheet using a tool like Semrush.
• Cut out man-made pages that don’t make sense. For example, forums, contact directories, etc.
• Email all links using the template below.

2. Create “long-form content.”

I don’t know how many times I’ve mentioned the importance of long-form content on vikasgaurav.com/blog.

If you want better search rankings, start creating long-form content that contains more than 2 words. It is so simple.

There are different approaches to creating in-depth content for your readers. Everyone wants to publish the best content on their website. To do this, it is important to know what it takes to write perfect content.

If you don’t write content with the right keywords, it will affect your SEO process. It also determines whether you will achieve your goal or not. Let’s look at some content strategy tips:

1. Understand what SEO content is. You have the opportunity to earn millions of dollars through the Internet. If you know how much money you are losing, you will feel sad. If you’re in a marketing business, SEO content is what can make or break your business.

Here’s what you need to understand if you want to create high-quality SEO content:.

• Keyword research. To drive more traffic to your site, you need to include search terms in your content.
• Optimize your keywords. Before you write content, you need to know when and where to use keywords and at what time.
• Promote content. Producing content is not enough. It needs to be promoted. This helps create links for your content.

2. Types of SEO content. There are different types of SEO content. It is important to know each of them.

• SEO Articles: We most often see this type of content in newspapers and magazines.
• SEO Guides: These are longer, more in-depth pieces of content. These types of articles are useful if you want to attract potential clients.
• SEO Slideshows: This type of content uses a series of images more often than regular text content.
• SEO Blog Posts: These are blog posts related to SEO. They engage the user more actively than most other options.
• Product Pages: If you have an e-commerce site, you should focus more on these types of articles. A great product page also serves as a PPC landing page. Make sure that you do not make grammatical errors, as it will greatly affect your business.
• Glossaries: These are issues specific to niches such as cooking, fashion trends, etc. They usually contain a lot of information related to them.
• Phone Book: This is where you will give a lot more links related to your niche.
  There are different ways to meet your SEO content needs. You need to find the right mix and write the content.

3. Content creation. To maintain your online business, you need to write high-quality content. You need to know the answers to questions like, What is a good content length? How do I conduct keyword research? What about the quality of the content? Etc…

We will see each other in detail.

• Most people say content should be 500 words long. But no, short-form content is dead. You must write a minimum of 1,000 words.
• If you want to get optimal results, you need to conduct effective keyword research. Go to the Google Keyword Planner and enter your keywords. There, check the monthly search volumes, select keywords with high search volumes, and use them in your content.
• To create quality content, make sure you know these three things: One of them is “content freshness.”. Search engines are constantly looking for new content. So, the more content you create daily, the more likely Google is to recognize it. The second is “content quality.”. Always remember that it is the quality of your content that attracts readers. So, produce useful and helpful content. Third, “search for content.” If you’re new to the business, check out your competitors and pay attention to the tone of their writing and the keywords they use.

Be sure to follow all of these tips when creating content. Quality is important, not quantity.

3. Attract Natural Backlinks with Infographics

Create connections using infographics; this is one of the best SEO techniques you can ever use.

Visual content gets much more attention on social media than text content. In the world of SEO, backlinks are very important. Without quality backlinks to your website, it is very difficult to see your business grow.

The most viral content on social media is infographics. If you want to build authoritative backlinks, start creating infographics. Learn how to create viral infographics. Using these common elements, it’s very easy to create a viral infographic. Use a great design and include statistics, then promote your infographic.

How to build links using infographics?

• Select a topic and see what infographics already cover that topic. You can use Google search for this. For example, “infographics of yoga poses.” Just type the same into Google, and it will show you which type of infographic is best for getting backlinks.
• Gather all the information related to your infographic and use your unique approach to solve your reader’s problems. Don’t forget to cite sources when necessary.
• Once you have all the information, it’s time to integrate it into a stunning design. The combination of quality content and great design goes viral and generates backlinks.
• Go to Visual.ly or Canva and create an infographic from a variety of designs. If you have the budget, you can hire designers to create infographics.
• Once created, publish your infographic on your website to make it easy for readers to share. To increase your backlinks and social shares, create an embed code for your infographic. You can get it from Siege Media’s built-in code generator. Add this generated code to your site.
• Make your infographic easy to share on social media with Sumome’s Image Sharer app. This plugin displays social media icons when your readers hover over your infographic.
• Promote your infographic. Share it on all your social media accounts, and place it in catalogs and press releases.

Once you’ve published your infographic and promoted it, be sure to check Google Analytics to see which website is getting the most traffic.

4. Reuse existing content to build links.

You might be wondering what reuse is. This involves reworking existing content or content already written on your blog for a specific purpose.

How to reuse your content?

• Combine some of your articles into an eBook.
• You can record an audio version of your messages and publish it as a podcast.
• Convert the key points of your posts into other visual content.

What benefit will this bring?

• This helps increase your brand awareness.
• This will save you a lot of time.

Here’s how you can reuse them to build links:

• Write a series of guest posts from your blog post. Rewrite your blog post into a series of invited articles, posting them can increase the authority of your page. Optimize each guest post for the right keywords before publishing it. This ensures greater visibility on authoritative sites and good-quality backlinks.
• Make a slide presentation of your article. Some users prefer to view slideshows rather than read content. Thus, converting your posts into slide presentations helps in gaining backlinks. You can use PowerPoint or Canva to create slideshows. Visual content always performs better than regular content.
• Convert blog posts into an eBook. The only advantage of e-books is that there is no need for original content. So, take relevant blog posts and convert them into an ebook using Microsoft Word, Adobe Reader, or the WordPress Lighthouse Plugin. Create a landing page to promote the book as well as on social media. This naturally attracts backlinks.
• Create an infographic from your post. In point #3, I mentioned how infographics attract backlinks. Create an infographic from your post and promote it.
• Posting on LinkedIn Pulse. Take any of your existing blog posts and summarize them in 800 words. Give your content a different title here and post it on LinkedIn Pulse.
• Take part in an interview with an expert. This step takes a little time, but it’s worth it. If done correctly, this will help you rank for your keyword. Interview an expert on the same topic you wrote a blog post about. Conduct a proper interview and ask no more than 10 questions. Then post the post on your blog and optimize it for your main keyword.

Reusing existing content increases the reach of your post to the maximum number of audiences, increases traffic, and, most importantly, improves your search engine results page (SERP) ranking.

5. Creating broken links

You’ll often hear the term “broken link building” in the SEO world. This is nothing more than identifying broken external links on websites and that broken link points to content similar to your blog post.

So you need to find these broken links and replace them with a link to your article. Not only will this help you get backlinks, but it will also help the site owner fix their page. It takes time, but it’s worth it.

Here are tips for spotting broken links.

• Find relevant sites where you want to get a backlink. Refine your search, for example, “keyword” in the title: resources, “keyword” in URL: edu-.pdf, title: “keyword”: recommended (in URL: keyword returns results where the keyword is in the URL, title: keyword returns results where the keyword is in the title).
• Once you’ve found relevant sites, copy all the URLs associated with those pages and paste them into your spreadsheet.
• Now that you have a list of all the URLs, it’s time to find out if they contain broken links. You can use Domain Hunter Plus, which is a Chrome extension that scans all the links on a page and shows you the broken links.
• Here are other tools you can use to detect broken links. Ahrefs Site Explorer, check out my links, Screaming Frog.
• Another way to spot broken links is to check for quality pages in your niche. This process takes time, but it is certainly rewarding. Browse the top 30 websites related to your niche and analyze them based on these factors. If a page has too many outbound links, spammy backlinks, few words, and useless content—content that is not related to your niche topic at all—don’t target those pages.
• If you have a list of all relevant pages with broken links, use Email Hunter.co to obtain the site owner’s contact information.
• Now write an email. You can use the template below.

Try different variations of this pattern or search for patterns on Google. Launch an awareness campaign.

6. Create links from link summaries.

You should spend 20% of your time creating content and 80% promoting it. Yes, the real problem is content promotion.

Getting links from link summaries is useful for two reasons:

• This will bring new visitors to your site.
• You will receive backlinks to your site.

How do I appear in the link roundup and get backlinks?

1. Write truly amazing content. If you don’t have amazing content to share, don’t write it at all. The more effort you put into writing an article, the more other bloggers will publish it on their blogs.

2. Keep bloggers informed. Connect with bloggers in your niche. Here’s how to do it.

• Mention other bloggers in your content by linking to their articles.
• When you write exceptional and useful content, it will go viral and get noticed by top bloggers.
• Post other bloggers’ posts on Twitter.
• Send a personal email to bloggers in your niche. However, the response from leading bloggers is very slow.
  Now see which bloggers will post link summaries.

To search, use “link links” + your niche keyword and “inurl: roundup” + your niche keyword.

Sort all blogs by the amount of traffic they receive. You can find this out using Ahrefs Rank.

7. Legally steal your competitors’ backlinks!

Well, who doesn’t want to increase their search traffic? Next, you should create backlinks. First, analyze who your top 5 competitors are. Add links to their websites to your spreadsheet. You can use Semrush to find competitors who rank well for your keyword.

Now you have a list. Let’s look at how to steal backlinks from your competitors.

1. Gather all the information about your competitor: You can do this by setting up backlink alerts. Go to Ahrefs, and click the Alerts tab. You can create a backlink alert for each of your competitors. You receive a notification whenever they are mentioned anywhere on the Internet. It’s about tracking your competitors’ link-building and online marketing.

2. Find sites that link to more than one competitor: Go to Ahrefs, go to the Tools tab, then click Link Intersection. Enter your top 5 domains and click “Show Link Opportunities.” It will return a report of sites associated with all the domains you entered. Check individual links to see which site they link to. If a forum appears next to your competitor’s link, go to that forum and advertise your products.

3. Check your competitors’ guest posts: Guest blogging helps build links to your website. How to check?

• Use Google search. Try searching for “author name” + “guest post” – site: competitivedomain.com – site: https://domain.com or you can try searching for “author name” + inurl: author.
• Use ahrefs. To find content written by a specific author, use the ahrefs content explorer. Just enter author: “author name”

4. Find your competitor’s most popular content: Find their popular content and create even better content, then promote it. This is one of the great ways to create backlinks. Go to ahrefs, click on the “Site Explorer” tab, and enter your competitor’s link. In the Pages tab, click Top Links as well as Top Shares to see what content your competitor is sharing the most.

When you’re ready to promote your content, simply enter your competitor’s URL in the Site Explorer section. To find their backlinks, click on “Referring Domains”.

5. Fix your competitors’ broken backlinks: You can check your competitors’ broken backlink information by going to ahrefs > explorer > enter domain. Under “Backlink Profile,” you will find “broken.”. Just export all these results. Now take each result and plugin to check my links using the Chrome plugin. This confirms that there are several broken links on this page.

Now contact that site, tell them about the broken links on their site, and offer your site as an alternative, provided your site has similar content.

Don’t rely too much on competitors for backlinks. By doing this, you will not only get backlinks but also topic ideas that will help you create unique campaigns. This helps increase search traffic for your blog.

FAQ

What is SEO?

SEO stands for search engine optimization, the process of optimizing the content of a website so that it can rank higher in search engines such as Google.

Why is SEO important?

A blog or any business website is dead without traffic. And SEO plays a key role in increasing website traffic.

What are the different types of SEO techniques?

There are mainly four types of SEO techniques: black hat SEO, white hat SEO, gray hat SEO, and negative SEO.

What is black hat SEO and white hat SEO?

Black Hat SEO is a set of SEO techniques that can help your website rank on Google faster, but they go against Google’s guidelines. While white hat SEO techniques follow Google’s guidelines, they typically require more time.

Why is white-hat SEO better than black-hat SEO?

White Hat SEO is an ethical way to increase your website’s visibility on Google. On the other hand, if you follow Black Hat SEO practices, it means you are violating Google’s guidelines. This also means that sooner or later your site may be penalized or blocked by Google.

What are the best white hat SEO techniques in 2024?

Brian Dean’s skyscraper technique, creating “long-form link-worthy content”, attracting natural backlinks with infographics, repurposing existing content for link building, creating broken links, link building starting with a link summary, and legitimately stealing your competitors’ backlinks are here. just a few of them. their. best white hat SEO techniques.

Is Yoast SEO White Hat SEO?

You can use the Yoast SEO or Rank Math SEO plugin to create titles and meta descriptions for your blog content.

What is the difference between Gray Hat SEO and White Hat SEO in 2024?

Gray SEO can be considered a middle ground between White SEO and Black Hat SEO. Therefore, be careful when using Gray Hat SEO techniques because they can land you in trouble.

What is a negative SEO attack?

Negative SEO involves using black hat and unethical SEO techniques (hacking other people’s websites, creating spam links to their websites) to influence a competitor’s search engine rankings.

Final Thoughts

If you want to increase your search traffic, using white-hat SEO can help.

Don’t focus on quickly improving your SEO (getting links, ranking higher, etc.). SEO is a big ocean. Trying to do too many things at once can lead to fatigue. So start small, apply one technique at a time, and that’s how you’ll improve your search rankings.

Do you have any other White Hat SEO techniques you can share? If you liked this SEO guide, please share it with others and share your thoughts in the comments.