Some trends change quite quickly, some remain with us for more than a year. But the overall picture is clear: the unchanging trends of recent years are simplicity, convenience, and speed. It is important for businesses and specialists to have time to adapt to new conditions in order to increase their value in the market and be competitive.

What trends will be with us in 2023?

Let’s figure it out in this article.

1. Chatbots powered by AI

The beginning of 2023 was marked by the buzz around ChatGPT and Midjourney. Therefore, we will start with them.

An AI chatbot is a more intelligent version of regular chatbots. The main difference from the usual ones is that it does not work according to a given scenario, but is based on the experience of communicating with the user. The technology uses natural language processing (NLP) and machine learning (ML) to better understand the user and provide a human experience.

What benefits can AI chatbots bring to the business? We asked him this question himself, and this is what he answered:

• Customer service. Chatbots can provide instant customer support 24/7 and handle a high volume of requests at the same time, improving the overall quality of service.
• Sales and marketing. Chatbots can help with sales and marketing by helping potential customers through the buying process and providing personalized product recommendations.
• Lead Generation: Chatbots can collect information from website visitors and use it to generate leads for sales teams.
• Employee training: Chatbots can provide on-demand training and support to employees, reducing the burden on HR departments.
• Process automation: Chatbots can automate repetitive tasks such as data entry, freeing up employees’ time for more important work.

Chatbots with AI are still far from ideal. Especially when it comes to working with them in India. But even now, you can delegate a large number of tasks to them and optimize your business.

2. Progressive Web Apps (PWAs)

Progressive Web Apps are something between mobile apps and mobile websites. PWA behaves exactly like a mobile app, giving users the same interface but working through a browser.

This is not a new technology in the world of web development. But in conditions when some Russian applications became unavailable in stores, the technology has again become relevant.

In addition to helping companies get around obstacles, PWAs have a few additional benefits:

• Low development and maintenance costs.
• Fast loading speed and “lightweight”.
• Work offline.
• You can set a shortcut on the screen, indistinguishable from the application icon.

PWA can be a great tool to drive additional traffic and more orders.

3. Accelerated Mobile Pages (AMP)

According to statistics, 92% of users use a smartphone to access the Internet. Therefore, it is important that the page load speed is fast enough. Because it may affect the decision.

In addition, search engines perfectly track the speed of the server response and can lower your site in the search results. This will naturally affect conversions and bounce rates.

4. Motion UI

In addition to the fact that the site should be informative, it should also be intuitive and attractive to the user.

It takes 10-15 seconds for a person to rate a site. If he is not attracted to him, the client leaves. Potential profit goes with it.

Motion UI is a tool that allows the user to focus on the page, successfully interact with the product and improve the user experience.

Motion UI includes:

• visual cues.
• simple animations.
• kinetic typography.
• morphing.

5. Serverless architecture

The basic idea of ​​a serverless architecture is simple – cloud providers provide their server resources, and therefore there is no need to maintain a physical server.

This helps developers focus on their core product and not waste time provisioning, scaling, and managing servers.

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In addition, the technology helps to avoid system overload and data loss and reduces development costs. This is another trend that will drastically change the approach to web development.

6. Mixed Reality (MR)

Mixed reality (MR) is a combination of augmented reality (AR) and virtual reality (VR). AR combines digital content with users’ physical environments, while VR creates immersive experiences for users.

With MR technology, companies can:

• Allow potential customers to “try out” their products virtually.
• Create engaging and entertaining content.
• Increase the effectiveness of employee training.
• Hold virtual meetings that will improve remote work.

According to Statista (a German statistical company), by next year the WR market will grow 10 times compared to current figures. As such, augmented reality remains one of the most important web development trends.

7. Low-code and no-code

No-code is a way to create a web product without using code. Roughly speaking, an application or website is created using ready-made tools that are in the library. This method significantly reduces development effort and time compared to the classical method.

If the library does not contain the tool we need, the code is added manually. And this is already low-code.

No- and low-code technologies provide an opportunity to involve a wide range of specialists who understand the platform interface in the creation of a product. It also minimizes the likelihood of bugs, as no-code tools are tested by a huge number of developers.

Conclusion

2023 is off to an interesting start for the web development world. Companies and specialists will have to compete not only with each other but also with artificial intelligence. And the ability to adapt to new realities is now the most important and, probably, the main skill.